FENG SHUI & BRANDING YOUR BUSINESS THE FENG SHUI WAY

BRANDING  is the buzz word these days but is it such a modern concept?  Not really - we have been branding always from family emblems, to the celtic tribal insignia, the totem poles of the various Native Indian tribes, the patterns of the Maoris on their faces and so on.

Is it all about identity?  And what is an identity beyond ourselves?  or is it an extension of the very values that we wish to represent?

Let us stay with the concept of brand; something that identifies you or your business whether it be a product or a service that attracts people to want to know more and actualise it by purchasing it.

If we look at some of the famous cigarette brands such as silk cut cigarettes - whilst not a smoker I always purchased these packets for my Mother and was always attracted to the purple ribbon effect they presented.

So, to begin with what does colour have to do with it?  Well some of the most famous brands seem to be associated with the colour Red.  We only have to look at Coca Cola, Father Christmas, Ferrari so why does red have that amazing effect?

In the video above I look at some of the much older brands representing landmarks of services such as the British telephone box and the British postal service; these were icons of an age lodged in people's memories and the postal box is still in use albeit used less and less.

So what is it about this magic colour Red?  In the five elemental system you realised that Red commands attention, it makes for action, on a yang level it can denote danger, on a yin level it can denote love.  Either way internationally it is used in weddings in India and Pakistan and is the Colour of Luck in China.

You might want to consider what colour you would like to use in your business and why?  Blue and green denotes water energy and wood element; yellow and orange denotes earth, whilst greys, whites, glitter and crystal is the energy of the metal element and all of these convey an image, an energy all of their own.

If you would like to learn more about Branding Your Business the Feng Shui Way why not join me in a webinar or find out more. Click here: www.wealthyspaces.com/webinars